Press Release - For immediate release 04th October2015
The 4th of October is the World Animal Day
For the first time in Russia! The celebration of ethic fashion named “Animals are not to wear!” in Kolomenskoye park
At the 4th of October (Sunday), 13:00 – 17:00 in Kolomenskoye museum-reserve (39 Andropova av., Moscow) will take place an unique, inherently and by its format unprecedented event, which is important to the worldwide ethic progress, - the celebration of ethic fashion “Animals are not to wear!”. The event will take place under the auspice of the homonymous all-Russian campaign, in which at that day will take part 60 Russian cities and 6 neighboring countries. Event organizer: VITA Animal Rights Center, Russia
The creative 4-hours-long action timed to the World Animal Day and associated with one of the largest spheres of animal using – fur-making (100 million animals per year), will be located near the Moskva river, on the stage out in the weather with Russian celebrities, fashion show of ethic clothes and shoes on the basis of modern heat insulations, gala concert, performance of arctic expeditions participants – sportsmen, ecologists, rescue service staff, demonstration of animated videos – the winners of “Design Against Furs” international competition. In program will take part Laima Vaikule, Valeria Lanskaya, Elena Kamburova, Julia Chicherina, Grigory Gladkov, Sophia Fisenko (“Golos” project), Alexander Zhikharev (“Kolomna beat”), Aleksey Kravchenko, Nebesnaya Kancelaria band, Tatyana Belei, Veronika Adamaite, “Liberty” circus (no animals!) and others. The presenter of the event is actress and singer Linda Nigmatullina. The concert is charitable, the entrance is free.
At the end of the evening – media persons – participants of the event – will pass the park territory by symbolic train with pictures of animals – raccoons, hares, foxes and squirrels – in their harmonious, natural condition in wildlife.
The audience of the event will be able to see ethic outwear and shoes made by: “Marina Riviera”, “DaMiNe“, “Mexovica”, “DizzyWay“ (hollowfiber), 3M (thinsulate), “Zveroshapki“, The Skin. And also you can hear magic ding of Kolomensky bells and sounds of Brazilian drums, made without animal skin.
Everyone can taste vegan sausages, cheese, caviar and burgers, for which hasn’t suffered any animal (100% vegetable), from “Happy Vegan Shop”.
The purpose of the project – to inform people about progressive tendencies all over the world, modern technologies of producing ethic clothes, its variety and ethic style of life.
The preconditions for organizing an event of such scale had been ripened for a long time. Year after year public attitudes against furs had been grown, which led to the formation of a powerful movement in defense for animals. In 2008 five Russian celebrities - Laima Vaikule, Alena Sviridova, Artemy Troitsky, Victor Gusev and Alexandr F. Sklyar – made a flight to the ice of the White Sea for harp seal pups protection (VITA animal rights center campaign “Zone free from killing”) which led to total mammal hunting ban and also the campaign was recognized by the Ministry of nature as “The best ecological project of the year”. In 2012 for the first time in Moscow and Saint-Petersburg and then in other cities appeared social ad against furs with the participation of Olga Shelest, Laima Vaikule, Elka singer, Artemy Troitsky and Grigory Gladkov. In 2013-2014 the Moscow Government approved placement of thousands posters against fur in different formats on the streets and in public transport (metro). Since 2013 in Russian cities every year has been held marches against furs (later the action “Animals are not to wear!”), which consolidated 60 cities of the country, including such northern cities like Nadym, Nizhny Tagil, Surgut, Syktyvkar, Noyabrsk and others.
The sponsors of the event are: LUSH ethic Cosmetics Company, ethic clothes brand “DaMiNe“, 3M, “Mexovica”.